Preparing your home for sale is an early and important consideration in the process of selling your home. How important is it really? What steps should you take? What should you spend?

How do you determine the balance between costs and cost recovery in making an improvement to your property? How do you help your home's best features shine without spending dollars you won't get back? We have a formula for this at Eisner Feldman it's called our Formula for Change.

Frankly sometimes we recommend you don't change a thing. Frequently however a property will achive maximum sales potential if some changes are made. It is genuinely based on the individual home, your family's immediate circumstances, the market at the moment you plan to sell and the cost/value of the needed change.

Without the details of a specific property we can not give specific advice. But we can offer these known facts of our trade:

• Dirt detracts - and costs you time and equity in the sales process. Cleaning is an easy fix and is ALWAYS worth it.
• Clutter creates confusion - don't let buyers through your home focus on your personal possessions. Organize what you use and remove what you don't. Give your home a non-verbal statement that says "the people who live here care about what they have"
• First impressions count - start your spending at the curb.
• No smells, of any kind, period. It is impossible to know what will appeal to everyone - it is best not to offend anyone. Strong odors of any kind will drive buyers away before they even get to enjoy the special features of your home. No odors - even if they come from cute family members.

Our clients are the beneficiary of our Formula for Change. We've found it to be an important part of our sales success. When you work with us you'll be empowed by this valuable tool. Let us help position your home to the greatest group of qualified buyers and speed you through the process to a sale.